Experience
Founder
MAP Studio
January 2024 - present
Founded MAP Studio to help small businesses scale strategically by staying local while growing globally. Specializes in developing tailored digital strategies that enhance customer engagement, optimize sales channels, and drive sustainable growth. Leverages a blend of data-driven insights and creative execution to refine brand positioning, streamline operations, and deliver lasting customer experiences.
Consultant
Article
March - July 2024
Collaborated to enhance the customer shopping experience through strategic team restructuring and site optimization. Delivered actionable recommendations to improve usability, seasonal storytelling, and brand value proposition, resulting in increased engagement and traffic. Streamlined workflows and processes to boost collaboration and project efficiency, driving impactful results in a short-term consulting role.
Director, Global eCommerce
West Elm
2011 - 2023
Led West Elm’s international eCommerce expansion across Canada, Mexico, Australia, the UK, Saudi Arabia, UAE, and India over a 12-year tenure. Spearheaded strategies to scale omni-channel growth and enhance customer experiences through innovative merchandising tactics, optimized site content, and localized digital platforms.
Ensured seamless user experiences aligned with West Elm’s design-forward brand identity while collaborating with cross-functional teams to deliver a cohesive end-to-end customer journey. Shaped impactful digital strategies, analyzed key performance indicators, and fostered high-performing teams to strengthen the brand's position as a global leader in home furnishings.
Site Manager
Cardigan by Lynne Hiriak
Managed all aspects of the eCommerce operations for this boutique knitwear brand, including site merchandising, inventory management, product data entry, and strategic planning. Successfully led a site redesign project for the small business, delivering it on time and within budget, while elevating user experience and site functionality.
2010 - 2011
Trend Consultant
Peclers Paris
2007 - 2010
Peclers Paris is a leading consulting agency in creative strategy and trend forecasting, inspiring, guiding, and supporting brands across industries. As a Trend Consultant, I presented seasonal trend insights to drive product innovation and shape brand expression for clients. I identified market opportunities and developed strategies to showcase the company’s services, resulting in increased client engagement and stronger brand positioning.
Account Management Roles
Built early career foundation in sales and account management across premier New York designer brands. At Jill Planter (2006–2007), directed store operations and wholesale client accounts to optimize retail workflows. At Jill Stuart (2004–2006), managed key retail account relationships and expanded market footprint through strategic business development. Previously at Katayone Adeli (2002–2003), managed boutique account portfolios while identifying new commercial growth channels.
2002 - 2007
Education
Savannah College of Art & Design
BFA in Fashion Design
Minor in Art History
1996-2000
Trend Union
Intern; Trend Forecasting
September - November 2000