Clarity. Coherence. Presence.

Elevating customer experience across retail & digital spaces.

I partner with small businesses to scale with intention, staying rooted in local identity while expanding their reach.

Developing tailored strategies that strengthen customer engagement, refine brand positioning, and support sustainable growth across retail and digital touchpoints.

Studio Focus

Product presentation, site flow, and data-informed optimization.

Digital Commerce

Brand Narrative

Seasonal storytelling and campaigns that connect retail and digital experience.

Content Strategy

Content direction, development, across email and social.

Visual Merchandising

Store layout, merchandising, and presentation.

Experience

A selection of in-house and consulting engagements.

West Elm

Teadaytea

River Mint Finery

SPMJ

Hudson Hangar

Hello!

I’ve spent more than two decades shaping how brands show up in both digital and physical spaces. My work focuses on clarity, cohesion, and thoughtful execution across retail environments, e-commerce experiences, and customer communication.